What is Kovi?
Kovi is a Brazilian startup founded in 2018, focused on flexible car rental and lease solutions, especially for people with poor credit or no credit history — including app-based drivers like Uber and 99.
- Available Models: Chevrolet Onix, Fiat Argo, VW Polo, and premium sedans.
- Presence: Operates in several Brazilian cities with 100% online contracts.
- Mission: To democratize car access by combining flexible rental with the possibility of ownership.
How Does the “Kovi Próprio” Plan Work?
Kovi Próprio is a lease-to-own program designed for those who want to own a car but are blocked by traditional credit systems.
Main Features:
- Initial Deposit:
R$2,500 (~USD $500), payable in 5 installments and applied toward purchase if the customer buys the vehicle. - Weekly or Monthly Payments:
Includes:- Insurance
- Maintenance
- Vehicle registration
- Unlimited mileage
- Backup car
- Purchase Option:
- From the 13th month, customers can buy the car at a pre-agreed price.
- At the end of the lease (30–48 months): choose to buy, renew, or return the car.
Benefits:
- No credit check
- No credit card required
- No hidden fees
- Switch models during the lease
Kovi May Be Coming to the U.S.
Kovi is already present in Mexico with the same lease-to-own format and is now evaluating expansion into the U.S. market — especially targeting immigrants and rideshare drivers in cities like Miami, Los Angeles, and New York.
What sets Kovi apart?
- No SSN or credit history required
- Plans designed for gig workers
- Transparent pricing and flexible terms
U.S. Alternatives — But Less Flexible
While Kovi hasn’t officially launched in the U.S. yet, similar companies are already operating:
- Fair: Car subscription with insurance and maintenance included.
- Box 31 (Orlando): Lease for immigrants using only a passport, with buyout option.
- Traditional Leasing (OEMs): Brands like Honda, Toyota, and Kia offer leasing — but require good credit.
Why Kovi Próprio Could Be a Game-Changer in the U.S.
- In Brazil: It’s the go-to solution for over 40% of app drivers looking for ownership without bureaucracy.
- In the U.S.: It could fill a major gap in the market for accessible car leasing — especially among the underserved immigrant and gig economy population.
Kovi might be closer than you think — and its arrival in the U.S. could be just around the corner.
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